Small Business Saturday, this year on Saturday 5 December, is a non-commercial campaign that highlights our lovely small local business and encourages consumers to shop local and help those in our community.
The event itself takes place on the first Saturday of every December and aims to make a lasting impact on small businesses everywhere. This year Small Business Saturday is running the UK’s first virtual roadshow to support small businesses across the country, offering a month-long, intensive programme of advice, workshops and mentoring.
Small Business Saturday is an event that everyone can take part in. All you have to do is to go out and support all types of small businesses, whether online, in offices or in store (Covid-19 pending of course).
The best part is that you can receive some amazing deals and discounts by supporting smaller businesses listed on the SBS website as those businesses will often run a sale or events to celebrate the day.
Michelle Ovens, Director of Small Business Saturday UK said: “This year’s Small Business Saturday is going to be the most important one yet given the phenomenally tough time small businesses have had with the double whammy of Covid-19 and now a recession.
“Throughout the crisis, the UK has been reminded about what a special and important role small fir’s play in communities across the UK. We must continue to support small businesses as this crisis continues and we’re determined to make the 2020 Small Business Saturday bigger and better than ever.”
One local business taking part in Small Business Saturday is Michelle Taylor’s Wedding and Family Celebrant business in Manningtree, which joined the scheme last year. Michelle first heard about Small Business Saturday in 2018 when the tour came to Colchester.
When asked how the scheme had changed her business, Michelle said: “It helped me to focus on what it meant to me to be a small business and sole trader. It is tough in an expanding market to stand out, but it gave me the confidence to carry on along the path I was walking.
“Small businesses are our backbone; they go above and beyond to offer customer service that the big guns can’t or won’t. You get so much more attention to detail, a real person to deal with, local knowledge, a smile, and a genuine welcome.
“In this present climate, that human interaction is indescribably important, keep it real, keep it small, keep it local.”
G Tydeman Jewellers in Stowmarket are also involved and say: “Small Business Saturday has played an important role in the lead up to Christmas. We have found it to draw some customers from the wider area, one example being a mother and daughter who did a 100-mile round trip to see us for this event. They are now regular customers!”
Last year, a record-breaking 17.6 million people turned up to support small businesses during this campaign, four million more than the year before with over 250 small businesses supporting the scheme.
To get involved with Small Business Saturday simply use the Small Business Finder tool on their website, purchase something from one of the lovely local shops listed and post your purchase on social media using #SmallBizSatUK to show your support.