Show Social Care a little love this winter

Suffolk County Council has launched a new campaign to encourage the public to share their support for Adult Social Care, asking them to show the sector a little patience and kindness this winter.

The Social Care sector in Suffolk is made up of a close partnership of different organisations including local councils, NHS Trusts and a number of private care providers who, when taken together, employ around 22,000 individuals countywide. 

On any given day the sector supports over 9,500 people to live independently for longer whilst enjoying their lives to the fullest. The sector faces considerable challenges however, including the recruitment and retention of key workers, the increasing complexity of care required by people and the ongoing impact of the Coronavirus pandemic.

The “I Care” campaign is designed to allow the public to easily show their support for the sector at a time of increased pressure. The public will be able to share the message that Social Care is an important part of our society that faces greater challenges during the winter months. 

It is hoped that users of the service will show patience and flexibility when making contact during the busiest time of year, and invites the public to help out, by offering to do small things like collect prescriptions, clear ice and snow from neighbours pathways, or just make a call to see how an elderly neighbour is doing. Working with partners across the sector, the campaign will also shine a light on the incredible people that work in the Social Care sector, to celebrate their professionalism and total commitment to those they support.  

Cllr. Beccy Hopfensperger

Speaking about the campaign, Cllr. Beccy Hopfensperger, Cabinet Member for Adult Social Care said; “Adult Social Care is so important, I am delighted that it is getting its own dedicated campaign this year. I truly hope that everyone takes the opportunity to get involved and shares their support for a service which often gets overshadowed by the NHS. 

“I want people to not only understand the size and scale of the sector, but truly appreciate the incredible work and commitment of all those working hard every day to support the most vulnerable in our county. I want to thank everybody who is working so hard to ensure that people get the care they need and deserve.”

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