Drive to support local food banks through ethical Christmas gifting
The East of England Co-op is urging customers to support communities in food poverty with the gift of a food bank donation to a loved one this Christmas.
The £5 Food Bank Donation Card was launched in 2020 and so far, has raised more than £10,000 for local food banks. The card, which can be given as a gift at Christmas, contains a message of thanks for helping local people in crisis, with 100% of the £5 donation going directly to local food banks. It is now available in all East of England Co-op stores, the region’s largest independent retailer.
Use of food banks has risen steadily in recent years, with reports of a further sharp rise in use recently and urgent appeals for help this winter.*
Joint Chief Executive at the East of England Co-op, Niall O’Keeffe comments: “Food banks play an essential role in keeping people warm and fed and we have supported these critical services for many years. It is more important now, more than ever, we play our part. Food donations are well received, but financial support can work even harder.
“The Food Bank Donation Card ensures vital funds reach people in crisis at Christmas, and are a smart way to send an ethical gift to a loved one that gives back to your local community. Just one Food Bank Donation Card is enough to provide a week’s worth of emergency food for a family.
“It is an ideal gift for a friend or family member to let them know you have made a donation on their behalf, or keep it for yourself as a reminder of the impact you have made in your local community.
“Our thanks and admiration go to the tireless efforts of volunteers in food banks serving those in their community most at need, and of course to the generosity of our customers for every single donation.”
To further support food banks, the East of England Co-op continues to provide food donation points in-store and shoppers are also able to make a donation of any value at the till point. Everything donated goes directly to local people in crisis via 24 food banks across the region.
Food Bank Donation Cards are available now from all East of England Co-op stores until 9 January. For more information visit https://www.eastofengland.coop/supporting-communities/supporting-food-justice-for-all.